Glossary

Printed colors that extend past the edge of a page. To cut the job to its actual size the processor has to make sure the job gets printed with 1/8 of an inch bleed some jobs may require more than that. For example a standard size business card (3.5" x 2"), the artwork size with bleed would be 3.75" x 2.25".

Sometimes referred to as cover stock. Mostly heavyweight papers are called cards stock. The thickness of card stock is indicated with point sizes such as 14pt, 16pt. Some people will also refer to 100 lb. gloss cover as a card stock.

The primary colors used in four-color printing (C:Cyan, M:Magenta, Y:Yellow, K:Black). CMYK are used to reproduce full color on the printed sheet. CMYK is also referred to as PROCESS COLOR.

Lines printed in the margin of a sheet that indicates to the cutter/bindery where the finished product should be trimmed.

Any designs that cannot be done by a straight cut and is cut by a custom metal blade.

A measurement of resolution of input, output and display devices. The higher the dpi — the more pixels per inch — the more crisp the printed image will be. Artwork to be printed requires a resolution of at least 300-dpi. Anything less than that is considered low resolution and may appear blurry when printed.

A type of fold where the piece is folded in half and then folded in half again. The folds are parallel to each other.

A process of imprinting an image by applying pressure to the back side of a material giving it a three dimensional or raised effect.

The size of a printed product after all finishing operations such as trimming, die cutting, and folding have been completed.

The size of a printed product after trimming but before any finishing operations that affect its size, such as folding.

Printing that goes to the edge of all four sides of the page.

The thinnest possible line. Thickness is usually equal to one dot of resolution on the output device. On a 300-dpi laser printer a hairline would be 1/300th on an inch thick.

The non-printed areas around the image area of a page.

Printing an image over an area that has already been printed.

The name of the industry standard ink color matching system used to compare, match and identify specific colors.

Creating a series of holes so that the paper can be torn more easily along the line that is formed.

The printed marks used to align color separations for printing so that each color registers with each other.

The measurement of output quality expressed in pixels or dots per inch.

The additive primary colors, red, green and blue, used to display color in video monitors. Printing with a file in RGB color mode will typically produce a washed out or "muddy" appearance.

The method of binding pages where the folded pages are stitched through the fold from the outside using a wire staple.

A crease applied in a straight line to a sheet of paper to allow it to fold easier and more accurately.

Printing with one or more solid colors, generally black ink is used with the addition of other colors. It is used to add highlight and add color to a printed product without having to print with four-color process.

A fold where a three panel piece has both side sections folded inward, one on top of the other each section is approximately 1/3 the length of the piece.